Aside from the operational concerns , consumers are also more and more preoccupied by the sustainability credentials of companies they buy from . This means that organisations are under pressure from both angles . They want their supply chain actions to be sustainable , and their customers want products to be provided at no cost to the planet .
“ Consumers are extremely savvy , clearly , and we want to know that they ' re not impacting the environment necessarily . So , people are making decisions to buy from businesses that have strong green credentials that have a forward-looking organisation focused on exactly that — minimising carbon emitted
“CONSUMERS ARE EXTREMELY SAVVY , CLEARLY ,, AND WE WANT TO KNOW THAT THEY '' RE NOT IMPACTING THE ENVIRONMENT NECESSARILY ”
BARNEY GOFFER UK PRODUCT MANAGER , TELETRAC NAVMAN
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