consumption by running energy saving programmes for more than a decade .”

Applying sustainability achievements to industry Not just breeding grounds for innovation , Extreme E races are some of the most rigorous test beds the automotive industry has ever seen . With the landscape predominantly in dry , uninhabited areas where infrastructure features the bare minimum , the difficulty partners face when innovating for this motorsport is to create machines and systems that work in similarly inhospitable environments , then to test and share them with industries .

“ There are unique challenges in this unique racing series . The best thing about it is that these challenges completely change from one weekend to the other ,” says Xavier Serra , Head of CUPRA racing .

“ It ’ s true that these cars can adapt to racing in any type of terrain and conditions , but to do so , the team has to work together with the drivers to find the perfect set-up to each race , with limited testing , so the skills of the drivers and engineers have a bigger role here to make the prognosis for each weekend .”

Serra also explains that , for the automotive industry to successfully adopt e-mobility solutions , companies must locate the right talent and help them understand how engineering as a profession is being driven by technology , meaning professionals must be well-equipped with the skills and knowledge to apply electric powertrains to cars .

“ The industry needs to reinvent itself , and continue developing new ways to train young talents , especially through technology ,” says Serra . “ We need to find resources that can

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