CONNECTED CAR
CONNECTED CAR
ecosystem providers . The technology implemented in cars today is similar to that of the latest smartphone , tablet or laptop , leveraging the easily-integrated platform of EVs .
Aside from the inevitable — and the inherent feeling that someone is watching you ( which will eventually whittle away ), organisations using UBI will attract drivers that are less likely to take risks , and more so in order to save money . In the awareness stage , insurers look to get a buy-in from the right consumers ; those that want to save money through good behaviour .
Once customers are on-board with solutions like telematics , they immediately see the benefits , especially in an industry where — for young drivers — the lowest price becomes a source of loyalty . From a business perspective , serving more careful drivers will reduce the cost of each claim that ‘ comes across the desk ’.
Finally , one of the more crucial benefits of data-driven insurance is personalisation . Companies can provide very flexible insurance plans to their customers , giving them further loyalty points . Telematics is merely a catalyst for aggregated data that allows organisations to make decisions based on how their customers drive , but shows great marketing and sales benefits to businesses .
INSURANCE TECHNOLOGY IS BECOMING EASIER TO INTEGRATE
It ’ s not long before e-mobility becomes another string in the bow of digital
Certain companies ’ ability to track the health of their cars and regularly update the digital infrastructure for safety is particularly important in the wake of EVs ’ integration into the wider network . In turn , this prevents unexpected maintenance and malfunctions from occurring , which can lead to costly insurance claims .
Real-time data is a critical component of securing assets and will become the new model of maintenance , leaving organisations more accountable for the health of automobiles .
Eversfield provides notable examples of organisations that are leveraging data through technical devices to make the roads safer .
“IMPROVED SAFETY IS THE MOST IMPORTANT BENEFIT FROM THESE TECHNOLOGICAL ADVANCEMENTS , BUT THAT ISN ’ T TO SAY THERE AREN ’ T OTHERS AT PLAY ”
MAX EVERSFIELD , ENTERPRISE FIELD SOLUTION CONSULTANT SAMSARA
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