EV IN FOCUS
EV IN FOCUS
The AEHRA SUV is the brainchild of both an idealistic leader and designers with decades of experience in the automotive industry . Filippo Perini , Chief Design Officer at AEHRA , and Head of Design Alessandro Serra , come from backgrounds of prestige , having worked for high-end car makers Lamborghini and Genesis , as well as the company Italdesign — to name a few .
The latest challenge faced by these prestigious designers saw them throwing out the rule book as they focused on a design that would reinvent the style and function of the EV .
The AEHRA SUV takes the experience of the two designers and the initial vision of
Nada , and amalgamates them into an EV inspired by supercar design with an elegant , sustainable focus .
The car is compressed at the front to allow more space for the driver and passengers , who gain ample room to relax in the 3m long vehicle . Stretching the wheelbase of the car gives the car a stance like no other on the market while creating a more pleasurable experience throughout . This was achieved through in-depth analysis of highly-sought-after cars and their silhouettes to establish the current trends in automotive design , which allowed the team to gain a fresh perspective on what the vehicle should look like .
EVMAGAZINE . COM [ Jan 2023 ] 13