Hazim Nada , Founder and CEO of AEHRA , explains the process leading to the design of a world-first electric vehicle ( EV ) that defies automotive norms

After the unveiling of the AEHRA SUV — and speaking to the company ’ s Founder and CEO Hazim Nada — we learned that there was more to the story than just innovation . The team underwent a project with the aim of not only making a product that ’ s sustainable by design , but that also defies all conventions of traditional car manufacturing to get to the finished automobile .

Directly from the company ’ s home city of Milan , we gained insight into the foundations of the business , which will compete with automotive firms to occupy the ultrapremium EV sector .

DESIGNING A PRODUCTION-STAGE EV THAT DEFIES CONVENTION

Why is sustainability so important to you as an individual ? “ Well , electrification has proven that what we had until today is obsolete . When you ' re able to churn out far more power than the internal combustion engine has for over a century with systems that are nearly three times more efficient , it already tells you that this is the future . There are issues to address that are still open , and they ’ re being addressed bit by bit , but the future is already set in that sense .

I come from the crude markets , having been engaged in the crude trade for many , many years . During the last phase of my career in the crude market , I was directly seeing the result of the transition .

In fact , some of the trades that I existed in , I would not have done so because the flows of crude were already established from place to place . The historical destinations of crude were no longer working because demand was shifting .

The more I got involved in the crude business , the more I was really sinking into it . It ' s an activity that takes over your entire life . In the 10-to-15 years that I was actively engaged in crude , I hardly ever had

16 [ Jan 2023 ] EVMAGAZINE . COM