INTERVIEW
INTERVIEW
“ THE ULTIMATE GOAL SHOULD BE FOR EV ’ S TO BE THE DESIRED CHOICE OF THE CONSUMER ”
To enable this growth trajectory , there still needs to be improvements in a number of fundamental areas that remain a challenge . The ultimate goal should be for EV ’ s to be the desired choice of the consumer among choices including ICE vehicles . Continued progress in charging infrastructure , range , choice and cost remain key .
Our recent Mobility Consumer Index survey showed that 31 % of those not looking to buy an EV cite lack of charging stations as the reason for their scepticism . However , improving availability and convenience will assist in mitigating some of the long-held issues about EV chargers . We have also seen more and more prominent automakers adopting North American Charging Standard ( NACS ), which will help to alleviate range anxiety fears due to greater availability and faster charging speed .
In 2024 , there will be increased focus on incorporating new battery chemistries , especially the cathode to minimise use of expensive metals such as lithium , nickel and cobalt . At the same time , in a bid to become self-reliant , several countries especially the US and EU are expected to further ramp up investments in the battery ecosystem .
China will continue to be the largest global EV market , while EU and the US markets are projected to experience considerable growth in terms of EV adoption .
However , geopolitical uncertainties and trade wars can have significant impact on EV supply chain , potentially impacting overall adoption .
28 [ Jan 2024 ] EVMAGAZINE . COM