FLEET & COMMERCIAL
JAGUAR LAND ROVER ’ S YEAR IN STATS :
FLEET & COMMERCIAL
Electrification comes with many facets , and the EV transition is a result of a changing energy landscape . Now how do fleet operators get on board ?
JAGUAR LAND ROVER ’ S YEAR IN STATS :
• £ 22.8bn in revenue
• 321,362 units wholesale
• 354,662 units retail sales
WRITTEN BY : TOM SWALLOW
Those that keep up with the transitions within the energy sector will be familiar with the term electrification , and it ’ s exactly as it suggests – eliminates carbon-intensive power sources from the energy supply chain .
As a result of this , more emphasis is also placed on shifting cars over the batteryelectric power , which is fast becoming the most significant evolution of our time . With this in mind , the term often has connotations of electric vehicles ( EVs ), but in fact covers the entire energy supply chain , from solar panels and hydroelectric power to the operation of machines , transportation networks , and commercial fleets .
Through its Reimagine sustainability strategy , Jaguar Land Rover ( JLR ) is one of the most influential automotive companies in the electrification space and a rapid accelerator of EV adoption with its Jaguar i-Pace . Manufacturing primarily high-end cars , JLR showcases a green strategy in action that supports business fleets and doesn ’ t compromise on quality despite its actions towards sustainability .
THE DRIVE TOWARDS ELECTRIFICATION
We asked François Dossa , Executive Director of Strategy & Sustainability at JLR , how he defines electrification and what this looks like for businesses transitioning to more sustainable fleet operations .
EVMAGAZINE . COM [ Jan 2024 ] 61