FLEET & COMMERCIAL
FLEET & COMMERCIAL
FRANÇOIS DOSSA TITLE : EXECUTIVE DIRECTOR OF
STRATEGY & SUSTAINABILITY COMPANY : JLR INDUSTRY : AUTOMOTIVE LOCATION : UNITED KINGDOM
François Dossa , with a robust background in automotive and finance , has been JLR ’ s Executive Director of Strategy and Sustainability since 2021 . Formerly at Groupe Renault and CEO of Nissan do Brazil , he ’ s known for impactful projects like Software République and Re-Factory Flins . A HEC Paris graduate , he ’ s also honoured with “ La Légion d ’ Honneur .”
“ THE ERA OF EVS ALSO COMES WITH A SHIFT IN SKILLS REQUIREMENTS ”
FRANÇOIS DOSSA EXECUTIVE DIRECTOR OF STRATEGY & SUSTAINABILITY , JLR
“ For us , this means offering compelling , luxury electric vehicles to our clients as well as using renewable energy in our own operations and those of our supply chain ,” says Dossa . At JLR , our goal is to become one of the most sustainable modern luxury car manufacturers in the world . Our Reimagine strategy , announced in 2021 , sets out how we plan to get there and has electrification at its core .”
Clarifying the company ’ s commitment to this new era , JLR is investing £ 15m over five years to prepare itself for an all-electric product range , which Dossa says will result in nine new cars launched by 2030 . “ By investing in new technologies and creating aspirational electrified products , we hope we can change the way people think about sustainable travel and inspire confidence in an electric future .
But the consumer market has its own ups and downs . Focusing on the most current task at hand – switching fleets to electric – Dossa discussed the industry challenges that present themselves in the wake of the electric company car transition .
OVERCOMING CHALLENGES IN EV ADOPTION
Firstly , there ’ s the technology side of things . EVs don ’ t just come with functional
EVMAGAZINE . COM [ Jan 2024 ] 63