CONNECTED CAR
CONNECTED CAR
vehicle to identify the vehicle , the associated payment details and charging would be initiated without the need for cards , apps etc ,” says Strong .
EXPANDING BUSINESS CAPABILITIES WITH MORE EV DATA
More data means more opportunity . As the new gold of the century , data provides businesses with focus points for their marketing efforts , product developments , and overall approach to the customer . By understanding customer behaviours , businesses are able to make more educated decisions to direct their commercial efforts . Customer insights allow for a better user experience while vehicle insights influence OTA updates – this is all supported by connected infrastructure .
“ We are living through a paradigm shift , moving from a mature fossil fuelled state , through a change state . The EV market and specifically customer behaviours , are developing and emerging . It will I suspect be some time before we reach another steady state ,” says Strong .
“ The more granular the data we have on customer behaviour – such as chargepoint utilisation and vehicle state of charge – the better we can plan and manage the charge point networks . Charge point utilisation , state of charge , and fleet movement data could be monetised with organisations from both the public and private sector needing to make investment decisions . In addition , and subject to GDPR , digital marketing and advertising opportunities could emerge from this source of customer , demographic , and movement data .”
48 [ July 2023 ] EVMAGAZINE . COM