Does the Munro MK _ 1 top its ICE competitors when it comes to reliability and performance in the toughest environments ?

Although urbanisation has helped to develop settlements into fully-fledged towns and cities , or connect distant areas via road networks , there still remains around 35 % of the global population that live and work in rural areas .

Bringing cars into the electrified digital era is all well and good , but sometimes infotainment , holographics , additional comfort – they ’ re all just too much for the user . Car companies often think about the must-have technologies , but , realistically , there ’ s a vast swathe of people that just want to use their EVs to travel anywhere , anytime .

Sure , there ’ s an abundance of space for technology and its uses , and the idea of instant torque is a dream for many drivers … but what about off-road capabilities ?

“ Traditionally iconic 4x4s , which for years were the off-road vehicle of choice for commercial and private users , are no-more . They have been retired and replaced with more modern , car derived vehicles positioned as lifestyle choices and luxury vehicles ,” says the Head of Sales at Munro , Marcus Mackle .

“ For fleets with off-road needs and private enthusiasts , these modern vehicles no longer provide an equivalent level of capability . They are seen as a commodity : cheap and frequently replaced when they break , which they inevitably do even outside the harshest of operating environments .”

74 [ July 2023 ] EVMAGAZINE . COM