HELLO TOM , PLEASE INTRODUCE YOURSELF .

Certainly , I am the Managing Director of Etc . at the BT Group . At Etc ., our focus is on creating , amplifying , and investing in startups in new and emerging categories adjacent to BT ’ s core business . Our mission is to build products and services that are relevant now and work for the future .

WHAT IS ETC . AND HOW DOES IT RELATE TO THE BT GROUP ?

Etc . serves as the startup and digital incubation arm of the BT Group . Our primary objective is to foster businesses ’ growth in emerging categories closely related to BT ’ s core operations . We leverage BT ’ s vast scale and harness unique assets from across the Group while maintaining a founder mentality . We aim to develop solutions directly addressing real customer needs , whether facilitating access to timely healthcare , pioneering drone technology , revolutionising payment systems , or introducing EV charging infrastructure at curbsides , Etc . plays a pivotal role in accelerating the development and deployment of products and services that fundamentally change how people live , work , and support one another .

CAN YOU TELL US MORE ABOUT YOUR ROLE AS MANAGING DIRECTOR ?

Absolutely . As Managing Director , my primary responsibility is to ensure that our products and services are always rooted in customer insight . We strive to keep the user at the centre of our journey , continuously challenging ourselves and pushing boundaries to deliver the best possible experiences . With a background in product and design , my ultimate goal at Etc . and throughout my career has been to create products that genuinely resonate

30 [ July 2024 ] EVMAGAZINE . COM