However , sustainability is a critical area of concern for luxury vehicles customers as 51 % of them told McKinsey , and many of these gain excitement from exclusivity . Almost all of those who seek a luxury vehicle for themselves are ready to switch to a pureelectric model , but what else is available for them to enjoy ?
DISPLAYING HERITAGE AND TIMELESS PERFECTION
As an example of heritage design and how a traditional OEM strives for a traditional feel to an electrified luxury vehicle , we look at the craftsmanship of the German car maker , Wiesmann . Its aptly named ‘ Project Thunder ’ makes a statement for the hand-built , customer car industry .
EVMAGAZINE . COM [ June 2023 ] 29