MOBILITY
MOBILITY
“ WITH THE ABSENCE OF THE ENGINE , THERE IS AN ELECTRIC MOTOR IN THE CAR , AND WE ENHANCE THAT SOUND , WHICH IS DONE BY A BROAD TEAM OF ENGINEERS ”
JAY KAPADIA , CREATIVE SOUND DIRECTOR , GENERAL MOTORS
those more technology-driven . Not only is sound engineering impacting the safety and comfort of pedestrians , but Kapadia also mentions how sound design is changing the internal automotive experience as well .
“ The whole sonic landscape is being designed . We closely work with our design teams – our noise and vibration experts , our engineering experts — to come up with this whole sonic brand strategy , what we want the customer to experience ,” says Kapadia .
While engineers are responsible for the pleasantries outside the vehicle , the internal design of GM cars exemplifies the ways their sonic profiles set them apart from their competitors . Understanding vehicles in such a way creates more space for customisation , which is a challenge that companies will inevitably face as ICE factors become obsolete in the face of industry adaptation to environmental pressures .
EVMAGAZINE . COM [ June 2023 ] 81