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Toyota ’ s efforts to decarbonise its vehicles took place long before many other OEMs . With the launch of its Prius back in 1997 , the company has taken a much more gradual approach to decarbonisation .
Now , the company has a fresh mind at the top of the organisational chart who is committed to the cause , advocating for BEVs and other forms of the zeroemissions transport . With Koji Sato at the helm , Toyota released the first ever Lexus EV this year and last year the Toyota bZ4X , but we ’ re curious to see how far the company will go as it looks to deliver more hydrogen options to benefit those reluctant to switch due to range .
The company is looking to expand on its efforts to bring hydrogen into the fold as it covers multiple bases . The global sales of its Toyota Mirai reached 21,475 units in November 2022 .
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