EV Magazine March 2023 | Page 18

underrepresented . Bias remains , and I believe that the status quo is holding us back .
How did your experiences as a woman in business prompt the founding of myenergi ? Has your story shaped inclusivity within the company ?
Surely , in a world where equality is talked about so much , we shouldn ’ t have to worry about bias , injustice and prejudice ? Unfortunately , the reality is very different . This is a conversation that needs to be talked about .
I made a promise to myself . I wanted to champion the women who had experienced similar situations . The pioneers who were battling against an invisible wall . Everyone who had ever felt like they were gender stereotyped .
At myenergi , we ’ re trying to buck the trend . We prioritise inclusivity and want to be known as a business that is pushing hard to make a difference . We want to be seen as an enabler — this is critical to building a global business that really cares , believes in , and wholeheartedly supports its workforce .
When I started myenergi in 2016 , I was immediately judged — a female marketeer ‘ helping out ’ with a start-up business . I wasn ’ t taken seriously . I ’ d love to say that I simply laughed it off , but I was frustrated and it led me to doubt myself . It really shocked me that I had to fight just to be seen on a level playing field . One thing I feel as a woman is that you have to work that little bit harder just to get respected .