AEHRA
AEHRA
A groundbreaking automotive business , AEHRA ’ s Co-Founder and CEO , Hazim Nada , talks of the EV vision , strategy , and the SUV ’ s sustainable credentials
Since the mid-20th century , automotive has evolved around the chief component powering mobility — the engine . As the internal combustion engine ( ICE ) came to fruition , more and more car manufacturers centred their efforts around it to improve performance , increase fuel efficiency , and even to refine their engine sounds , appealing to the fast-driving , thrillseeking car buyers out there .
When it comes to car design , the general trend — particularly among high-end , supercar builders — is the elongated front end to house ever-growing engines , alongside other petrol and diesel components .
In an electrified world , this sort of frontelongated chassis won ’ t be necessary ; EV infrastructure presents a unique opportunity to alter the way cars are designed and built .
Enter AEHRA , which took 2022 by storm when it introduced an SUV to the world that caters for many of the issues we see today in the automotive sector : emissions , unsustainable products , wasteful manufacturing processes , and globalised supply chains , the latter including ties to other organisations ’ emissions reduction efforts .
26 [ March 2023 ] EVMAGAZINE . COM