HAZIM NADA CO-FOUNDER & CEO , AEHRA

One of the main drivers of the humanmachine interface ( HMI ) design is consumers themselves . According to Nada , customers are less likely to want rear passenger screens due to nausea and discomfort — as well as the fact they probably already have one on their person . The AEHRA will do the impossible and provide passengers a connected experience that allows the car to collaborate with other devices in the digital ecosystem .

“ For the rear passengers , we are focusing on these types of experiences : personalised media solutions for each seat that can interact with such solutions . We ’ re not aiming to have screens in the back ,” says Nada . “ The front row will be dominated by this particular screen solution , because it ’ s very unique and allows a level of productivity and entertainment that is impossible today .”

But the most important feature is the range — 800km per charge — and that will be supported by the battery solutions . The battery pack itself will be somewhere “ between 115 to 120kWh ”. Though Nada states that “ it will be closer to 120 with the solution that we ’ re currently developing and make use of NCM prismatic cells ”.

The AEHRA story is one of technological , engineering and sustainable triumph packed into an EV that will likely evolve as time goes on and trends become evermore digital .

Since the SUV made it into the media , the company has grown more determined than ever by the responses received across various platforms . The design of the vehicle itself is its main selling point , both to potential customers and the industry itself — in terms of being a feasible , thriving concept , the company has been praised for its exceptional work on the production-ready product . The time is now for AEHRA to secure the heart and soul of the daring automobile .

AEHRA ’ s aim for the near future is to finalise its negotiations with partners and suppliers to get them on board for the ride — a ride that will soon be split between two vehicles when AEHRA kicks its Sedan prototype development into gear .

“ In April , we will ramp up the demonstration of the two vehicles together around the world . As soon as the saloon version is unveiled , we will begin our tour to market both vehicles ,” says Nada . “ Within the next six months , we need to identify a location to potentially internalise the final assembly . These locations will need to be affordable and workable .”

“ When you place our sedan or the SUV close to a traditional vehicle , both really stand out ; they ’ re very different . I think it will be difficult to go back to a traditional design once this is in production .”

EVMAGAZINE . COM [ March 2023 ] 39