EV Magazine March 2023 | Page 81

We actually see that for the people who ride citibike — and shared mobility in general — the majority of them do own their own bike , but they ’ re serving different use cases . If I ’ m taking a one-way trip or the weather might not be great , or I don ’ t have a safe and secure place to park my own bike , all of these use cases make taking a shared trip the best option .
WHAT IS THE CURRENT STATE OF E-BIKE INNOVATION - WHAT ARE COMPANIES LOOKING TO IMPROVE ?
TG : Software is integral to the Cowboy experience , and we are always striving to provide riders with the most seamless riding experience possible . We were the first-bike maker to introduce a fully integrated wireless

“ IN THE US , WE ’ RE SEEING E-BIKE PURCHASES AT TWO TIMES THE LEVEL OF INDIVIDUALLY- OWNED CARS ”

LAURA FOX , GENERAL MANAGER , CITI BIKE , AT LYFT
phone charging dock onto the bike stem — pushing the connected ride experience even further .
We were also the first to offer a navigate-byair quality feature in our app , and the first e-bike to offer iOS 16.1 Live Activity Widgets , providing Cowboy riders with real-time ride data at a glance from the users ' lock screen .
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