“ UP UNTIL NOW , THERE HASN ’ T REALLY BEEN A VIABLE OPTION BECAUSE CONVENTIONAL BOAT HULLS USE SO MUCH ENERGY ”
MIKAEL MAHLBERG , HEAD OF PR & COMMUNICATIONS , CANDELA
The key for organisations like the FIM and Candela is raising awareness of these capabilities as , explained by Mahlberg , those early adopters of electric boats are the same customers sharing open-minded behaviour towards electric cars .
“ The first customers were Tesla owners and now the Polestar owners are starting to trickle in as well . Usually these are entrepreneurs and high-wealth individuals that can afford boats , but also early adopters of other technologies ,” says Mahlberg .
Talking of sustainability-conscious consumers Candela customers seem to be more inclined to use their boats for leisure purposes , but are often driven by past experiences with day-boating and are looking to minimise their impact while enjoying excursions on the water . As more consumers come around to the idea of
32 [ May 2023 ] EVMAGAZINE . COM