“ TO BE SUCCESSFUL , STANDARDS ARE ESSENTIAL ” MATTHIAS VON ALTEN VICE PRESIDENT , TRANSPORTATION & MOBILITY , PUBLICIS SAPIENT
Historically , digital literacy enabled certain consumers to achieve a cost advantage , but with technology integrated into daily tasks and devices mimicking that of automobile infotainment systems , connectivity becomes much more accessible to the masses — especially those driving EVs . Having said that , the EV platform has proven a catalyst for more connected solutions , which is due to easier operability within an electrified system , but is also better leveraged as a solution for a battery-powered system .
“ To have a high acceptance of the user , there ’ s a high degree of implementation needed . You need the vehicles and infrastructure in urban and rural areas ,” says von Alten .
Though there is one major factor in whether consumers are able to benefit from V2X , which is the initial purchasing cost . While solutions must advance , the cost of buying an electric currently outweighs the option of maintaining and using a traditional car , especially when you weigh up the initial output for the consumer and what they potentially gain in energy discount .
One major factor to be considered is that the majority of EV drivers charging at home will be able to utilise the best possible energy prices for their entire households through smart bi-directional charging .
“ If we get to the point of safety benefits , efficiency gains , regulatory support , cost reduction , and real multimodal , convenient
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