EV Magazine May 2024 | Page 127

MOBILITY

MOBILITY

“ USING IVY IN-CAR DATA CAN PROMOTE SAFER AND MORE ENVIRONMENTALLY FRIENDLY DRIVING HABITS ”

TARUN SHOME , PRODUCT MANAGEMENT DIRECTOR , BLACKBERRY IVY AT BLACKBERRY
first aid kits , torches , whistles and signal mirrors . But for those who want to leave their injuries to the professionals , there are a number of 4x4 driving competitions , such as the annual King of the Hammers in California , or Las Vegas ’ Mint 400 .
But for those who want to ride alone , off-road driving presents a particular challenge for connected vehicles . TARUN SHOME TITLE : PRODUCT MANAGEMENT DIRECTOR COMPANY : BLACKBERRY IVY AT BLACKBERRY INDUSTRY : SOFTWARE DEVELOPMENT LOCATION : SURREY , UK
Tarun Shome has worked at BlackBerry for 21 years , now as the Product Management Director at BlackBerry IVY . He started out at the company as Carrier Group Manager in 2002 . Prior to that , he studied Electrical Engineering at Kingston University .
Connected vehicles – also called smart vehicles – come equipped with internet connectivity and onboard sensors which gather and transmit data . Connected vehicles also allow owners to sync their smartphones with their cars , allowing them to remote unlock doors and monitor their vehicle ’ s status . Connected cars create a safer driving experience , so there is natural appeal for them in off-road driving . But due to the nature of off-road driving taking place in remote areas , the road less driven is often unable to connect . Enter BlackBerry IVY .
BLACKBERRY IVY TECHNOLOGY ENHANCES ELECTRIC VEHICLE CONNECTIVITY
Canadian multinational company BlackBerry , previously known as Research In Motion ( RIM ) was founded in 1984 by Mike Lazaridis and Douglas Fregin in Ontario , Canada .
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