WATCH

Lucid Motors ’ new generation of electric vehicles ensures that drivers no longer have to choose between ‘ doing great things , doing the right thing and doing everything ’.

“ Developing and manufacturing the most advanced EVs isn ’ t enough ,” says Peter Rawlinson , Lucid ’ s CEO . “ We want to change the world . To increase our technology ’ s impact , we aim to make products that can do more with less energy and fewer materials , lowering their total environmental impact . As such , we believe efficiency is the new imperative .”

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