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The BMW Group includes BMW , MINI , Rolls-Royce and BMW Motorrad . As a leading manufacturer of cars and motorcycles , the BMW Group ’ s production network covers 30 production sites and a global sales network reaching 140 countries .

For Thomas Becker , Head of Sustainability and Urban Mobility at the BMW Group , sustainability means much more than just building and selling electric vehicles . “ The bottom line is that only a comprehensive approach to sustainability , from resources to recycling , will actually reduce CO2 emissions ,” he says .

BMW has always believed in long-term thinking and responsible action , but CEO Oliver Zipse , believes that as BMW is a premium car company , it must lead the way in sustainability .

“ We are taking responsibility here and now ,” says Zipse . “ Our new strategic direction will be anchored in all divisions – from administration and purchasing to development and production , all the way to sales . We are taking sustainability to the next level .”

48 [ May 2024 ] EVMAGAZINE . COM