Commenting on affordability , the CEO of Smart UK David Browne addresses the high costs of electric vehicles , spurred by the value of EV batteries
With all the discussions about new and innovative EVs there ’ s a particular emphasis on the latest technologies , premium quality , vehicle range , but we ’ ve not yet had the discussion about affordability .
Thanks to the incredibly high cost of EV batteries due to the short supply of critical resources , the price of purchasing an electric car compared to an internal combustion engine ( ICE ) model is relatively high . This leads us into the question of affordability . What defines an affordable EV ? What are the reasons for high EV prices ? How will the industry overcome this challenge ?
As usual , we speak to the industry to find our answers and , in talking to experts from the automotive sector , we learn a lot about the current changings in this landscape and how they will adapt to meet the growing demand for affordable passenger cars .
David Browne ( DB ), CEO of Smart UK , commented on what affordability really means and how this is impacted by the supply chain .
TS : What defines affordability in the world of EVs ?
DB : Absolute price is of course still the key metric that an EV ’ s affordability will be judged by , but total cost of ownership
46 [ Nov 2023 ] EVMAGAZINE . COM