John Lewis , Head of Product Strategy and Development , VWFS
GENERATIONS ARE SHAPED BY COMMON HISTORICAL EVENTS , TECHNOLOGICAL ADVANCEMENTS AND CULTURAL SHIFTS EXPERIENCED DURING FORMATIVE YEARS .
1 . Baby Boomers were born between 1946 and 1964 2 . Generation X people born between 1965 and 1980 3 . Generation Y , otherwise referred to as Millennials , are people born between 1981 and 1996 4 . Generation Z were born between 1997 and 2012 5 . Generation Alpha are people born between 2013 and the generational reference is projected to end in 2025 evmagazine . com 117