“PROGRAMS LIKE RUN ON LESS – ELECTRIC DEPOT ARE PROVING THAT HEAVY-DUTY EVS , LIKE PEPSICO ’ S TESLA SEMI , ARE NOT ONLY VIABLE BUT IMPACTFUL ”
NEIL CAWSE , FOUNDER & CEO , GEOTAB focus on the mid – to long – term play – a gradual integration of electrification that allows all stakeholders to build the necessary scale and infrastructure to overcome current limitations ,” he explains . While this approach may not be ideal in the short term , it reflects the realities of the market and allows for more sustainable growth .
Neil concludes with a call for collaboration and shared responsibility . “ Achieving sustainability goals is complicated work and we need to do more together , sharing both the risks and rewards .”
As the EV industry advances , AI , telematics and data-driven insights are increasingly shaping its trajectory . Samarth Kholkar , CEO & Co-founder of BLive , emphasises the urgency of this shift toward electric mobility : “ With rising pollution levels and escalating fuel costs , the need for clean mobility has never been more pressing . While governments are working hard to drive change through policy and infrastructure , it ’ s equally crucial for individuals and businesses to embrace sustainable mobility .”
While challenges like infrastructure limitations , higher costs and range anxiety remain , the opportunities for growth and innovation are vast . By embracing collaboration , education and data-sharing , the EV market can overcome these hurdles and accelerate the transition to a more sustainable , electric future . evmagazine . com 83