Since the release of the iX , the concepts and new vehicles have been coming in hot as BMW enters full swing in its EV transition . The company ’ s efforts to increase its BMW and Mini EV ranges resulted in a market share of 4.16 % in the first quarter , but in quarter two of 2023 the company doubled its sales of all-electric cars .

The BMW brand was up 5 % year-to-date but overall quarterly sales were + 11 % while the Mini brand only saw 0.2 % year-to-date sales and a 10 % increase for the three-month period .

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