EV CX
“WHAT WORKS IN LONDON MIGHT NOT WORK IN MANCHESTER AND MANCHESTER IS DIFFERENT AGAIN TO NEWCASTLE ”
VED SEN HEAD OF INNOVATION , TATA CONSULTANTCY AGENCY smarter tech solutions . As these various players figure out their roles , a more integrated and engaging experience for EV drivers is beginning to emerge .
The potential is clear – everyone recognises the opportunity – but timing investments , managing infrastructure costs and predicting returns remain tricky . A big challenge lies in gauging how quickly consumers will embrace EVs and move away from combustion engines . The shift isn ’ t uniform across regions , as Ved notes : “ What works in London might not work in Manchester and Manchester is
122 September 2024