EV Magazine September 2024 | Page 83

JESS KYTE

JESS KYTE

TITLE : PRODUCT LEADER , PRODUCT DESIGNER
COMPANY : ETC . ( BT )
INDUSTRY : EV CHARGING AND INFRASTRUCTURE
LOCATION : UNITED KINGDOM
Jess Kyte began in BT ’ s retail division before swiftly transitioning to product design . At Hive , she managed the creation of cameras , sensors , plugs and lights , enhancing everyday home life , before focusing on smart tech innovations at Vodafone . She then returned to BT and is channelling her expertise into pioneering customercentric solutions at Etc .
Scaling up to meet the demands of the rapidly-growing EV market is a complex task . To do it swiftly and effectively requires vision , strategic planning and a collaboration of brilliant minds .
Jim Farley , CEO of Ford Motor Company , puts it succinctly : “ Electrifying urban transportation is not just about building cars ; it ’ s about creating an ecosystem that supports a new way of living and moving . We ’ re committed to partnering with cities worldwide to realise this vision .”
Enter London ’ s Electric Vehicle Infrastructure Strategy , a detailed blueprint designed to massively increase the number of EV charging points across the city , propelling the shift towards zero-emission transportation . The strategy hinges on a blend of public and private sector cooperation , funding and robust support . At its heart lies the challenge of integrating this new infrastructure with the old .
The scale of this task is monumental . Consider the coverage needed for all major national ports , including airports ,
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