Sustainability is the key driver of electrification , but if the user experience isn ’ t right , will consumers still want to adopt electric vehicles ?

Car companies now see electrification as the future , so gone will be the days when drivers get their automotive excitement from the engine ’ s sounds and the bellowing of smoke from the exhaust pipe .

So , what ’ s to stop cars all becoming the same ? Over the years , the engine has been one of the major differentiators of a car , as well as the performance and the design , which have eloquently morphed into similarity . Mechanical components were shared among cars and the design elements were factored into new models and their followers .

But the attention of the digital era turns to the tech that is embedded in all functions of the vehicle , which is one of the reasons why the term ‘ connected car ’ fits so well . The demand among car owners is changing because their needs have evolved as have the vehicles . The in-vehicle experience remains one factor that is shared among passenger-car owners of old and new .

Besides this , the reasoning behind such a shift also comes from factors external to the businesses that provide them .

RANDY MILLER EY GLOBAL ADVANCED MANUFACTURING AND MOBILITY LEADER

36 [ April 2023 ] EVMAGAZINE . COM