HAZIM NADA CO-FOUNDER & CEO , AEHRA

There are many lessons to be learned from AEHRA ’ s story around the importance of passion within a team , commitment to sustainability , and innovative steps to be made in manufacturing sustainably — in particular , ensuring cars are infinitely recyclable — and doing so to meet the demands of high-end customers .

How it all began : AEHRA ’ s Italian automotive heritage

Nada himself is a well-educated man who chose to leave his previous role as an oil merchant and instead flip his career on its head . Despite this , it is the vision for AEHRA that caught the attention of some leading members of the Italian car community .

“ The first challenge was convincing the engineering partners : many engineering firms have large-scale customers , so for them to entertain a small reality was the beginning . I then had to attract the right type of talent , getting people like Filippo Perini and all the other designers that we now have on board ,” says Nada .

Having met with Perini trackside to discuss the idea , it ’ s safe to say that he took some initial convincing to consider

32 [ March 2023 ] EVMAGAZINE . COM