EV Magazine March 2023 | Page 33

the idea that Nada was proposing — a car with a shorter ‘ nose ’ that defies the conventional trend in the automotive sector . While the idea was still in its infancy at the time , Perini was the first critical stakeholder to challenge the proposal in order to encourage a more provocative approach to the aesthetics of the EV . This resulted in AEHRA not only redefining the car , but pioneering design . Describing this stage of building the team means understanding the idea that Nada presented to his now colleague .
“ It ’ s the first product that we ’ ve unveiled , but what I can say is that we ’ re committed to bringing out vehicles that are developed around the electric powertrain . If we go back in time to the 1920s and 30s , we ’ ll see that the automotive industry was experimenting with a lot of shapes , aerodynamics and whatnot .
“ All these trials have given way to what we see today with three-body architecture , because it ’ s the best architecture when it comes to accommodating the thermal and volumetric needs of internal combustion engines .
“ This isn ’ t the same for electric vehicles . We see no reason to continue to utilise the shapes of the 70s , 80s , and 90s .”
AEHRA is , by definition , changing the game by leveraging more sustainable design principles that also accommodate EV architecture in the most intuitive way — giving way to the long nose of an ICE car and shortening the front end of its vehicles .
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