HARMAN : AN ELECTRIFIED EXPERIENCE
HARMAN : AN ELECTRIFIED EXPERIENCE
The company represents a prime example of how technology has reached a crossroads with the automotive sector . At its heart , HARMAN supports some of the most innovative brands , such as JBL , Lexicon and AKG , with design and engineering expertise .
The company ’ s products are global and its connected car systems are advancing in collaboration with EVs . HARMAN was acquired by Samsung as a business with aligned views and is now committed to further research and development to redefine infotainment in EVs . This includes supporting industry trends like IoT , 5G , and new connected car capabilities .
From sound and screens to ADAS systems and over-the-air capabilities , HARMAN is embedded in the electrified automotive experience .
And much of this is driven by software . In particular , Audoin believes one of the key drivers of this growth will be the shift from internal combustion engine ( ICE ) powered vehicles to those that can be managed by a unified software platform .
“ To capture these potential gains , automakers shouldn ’ t be afraid to look externally . We ’ re already seeing a wave of traditional automotive organisations partner
with pure tech players in a bid to break away from outdated software architectures and deliver this new generation of connected vehicles ,” Audoin says .
As autonomous driving evolves , more emphasis is being placed on in-car functions , which are expected to evolve as cars become extensions of personal space .
“ Infotainment systems are advancing and increasingly becoming more sophisticated . Large touch-dashboards will allow drivers to easily access and control a range of features and services ,” says Audoin .
Much of the experience of being in a vehicle resonates with that of the smartphone and , as cars enter the digital ecosystem , mechanical features will become less conventional over the years to come . Audoin also explains that connectivity will be a major factor in making vehicles safer and driving forward the use of data to enhance and continuously — remotely — update the user experience .
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