CONNECTED CAR
CONNECTED CAR
“ As connectivity increases ( spurred on by the advent of 5G and , soon , 6G ), driving is expected to become safer and more automated ,” says Audoin .
“ More data will be shared from the vehicle to other devices and systems , resulting in real-time traffic updates , remote diagnostics and maintenance alerts , as well as more advanced driver assistance systems ( ADAS ), which provide features such as lane departure warnings , automatic emergency braking , and adaptive cruise control .”
WHERE IS THE COMPETITION IN A SOFTWARE-DRIVEN INDUSTRY ?
Electrification breeds a whole new era of competition , which we are yet to experience to its fullest extent . As leading software developers take advantage of this opportunity , will this affect the original providers of infotainment hardware and software ?
“ Consumers are looking for cars that integrate with their digital lives and offer meaningful experiences while being intuitive to use and engage with . Car makers will need to differentiate themselves by delivering consumer-focused in-cabin experiences that are updated at a pace akin to that of the consumer electronics industry ,” says Armin Prommersberger , Senior Vice President of Product Management , HARMAN International .
“ At HARMAN , we call this ‘ Consumer Experiences . Automotive Grade .’ and it is the very area in which we specialise . Through our key consumer and technology brands , and our deep industry expertise , HARMAN is delivering road-ready automotive innovations that can be deployed and make a meaningful impact on consumers today .”
58 [ March 2023 ] EVMAGAZINE . COM