CONNECTED CAR
CONNECTED CAR
“BIG TECH FALLS SHORT ON DELIVERING EFFECTIVE INNOVATION THAT CAN WITHSTAND THE RIGOUR OF THE AUTOMOTIVE SPACE ”
ARMIN PROMMERSBERGER , SENIOR VICE PRESIDENT OF PRODUCT MANAGEMENT , HARMAN INTERNATIONAL
Despite the current level of innovation taking place in the industry , Prommersberger still believes there is a gap to be filled and opportunities to redefine the conventional EV . Much of the future developments in the industry will be focused on technology , connectivity , and the convenience and safety of the driving experience . Electrification and digitalisation is a universal move that , if not adopted , would leave businesses in history within the next decade .
However , each carmaker can influence the industry , likely making it more volatile . “ No one carmaker or supplier can solve this , nor meet the pace of innovation demanded by today ’ s or tomorrow ’ s consumer ,” Prommersberger says .
“ Traditional suppliers don ’ t have the technological expertise , while big tech falls short on delivering effective innovation that can withstand the rigour of the automotive space .”
EVMAGAZINE . COM [ March 2023 ] 59