MOBILITY
THE COWBOY 4
MOBILITY
An in-depth , roundtable conversation on the pros and cons of e-bikes , whether bought from Cowboy . com or used in share mobility settings as provided by Lyft
Electric bikes ( e-bikes ) are gaining popularity across the globe for both private and public use . App-based mobility-as-a-service ( MaaS ) models are shaping the way that commuters get to work and bike shops are all now equipped with e-bikes — though granted at much higher price points than conventional bikes .
In 2020 , it was estimated that e-bike industry sales would grow from around 3.7 million globally to a total of 17 million per year by 2030 . We ’ re already seeing this trend come to fruition , particularly since consumers have been given a taste of electric micro-mobility solutions through shared mobility platforms . In fact , throughout many cities , e-bikes are the delivery riders ’ transport of choice when it comes to companies like Uber Eats , Deliveroo , and JustEat .
Taking a somewhat provocative approach to this conversation — the use of both bikes and e-bikes — we probed players in the industry on the topic to find out what the future holds for pedal-driven bikes .
The Co-Founder and Chief Technology Officer at Cowboy . com , an e-bike company selling minimalistic bikes and championing a circular product life cycle , Tanguy Goretti ( TG ), shares his thoughts on the topic . Joining him is Laura Fox ( LF ), General Manager , Citi Bike , at Lyft Bikes and
THE COWBOY 4
Providing everything you would need from an e-bike , Cowboy . com aims to be the champion of two-wheeled endeavours . The company offers a range of electrified bikes that come with two-year warranty , in-app customer service , over-the-air updates and diagnostics , and ‘ Find My Bike ’ position tracking .
The Cowboy aligns itself with the evolution of the EV industry , particularly when it comes to connectivity and user experience . Its app-based service shows just how advanced bikes are as micro-mobility solutions .
Customer Reviews :
“ The Cowboy 4 has been amazing so far ! Build quality is super high and the rides are very smooth . I ’ ve been recommending it to all my friends .”
“ It does the job ! The bike is easy to use as it should be … Just jump on it and go .”
“ I really love my Cowboy , it really changed the way I move in the city .”
78 [ March 2023 ] EVMAGAZINE . COM