EV Magazine March 2023 | Page 79

Scooters , sharing insights about the growing bike share market and overall adoption of e-bikes as a sustainable solution for future urban mobility .
WILL WE NEED BIKES NOW THAT E-BIKES AND E-SCOOTERS ARE AVAILABLE ?
TG : There will always be a place for bikes — they ’ re part of our culture , and , for many , they are the first mode of transport we learn to use as a child . Our e-bikes aren ’ t intended as a replacement for bike ; the majority of our customers didn ’ t previously own a bike , so they ’ re buying Cowboy to replace a car or public transport and , on average , they ’ re using that bike eight times a week — it ’ s their main vehicle .
Our mission is to help riders move in and around their neighbourhoods in a quicker , more convenient , and more enjoyable way than any other mode of urban transportation , and , in doing so , reconnect with their city , spend more time outside , and improve their fitness and mental health .
LF : We think that pedal bikes will continue to be a critical part of the system . Riders prefer to use pedal bikes 40 % of the time . There ’ s still a really big need there and it makes sense for a lot of different use cases .
As we think about the owned-versus-shared market , sometimes there ’ s a larger thought that ‘ shared ’ and ‘ owned ’ are in competition with each other . It ’ s not the case .
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