AI & TECH
with hybrid models , while automakers like Ford are shifting focus toward future hybrid developments rather than fully EVs . “ Hybrids address many concerns consumers and businesses have about full EVs , including range anxiety , charging infrastructure and upfront costs ,” asserts Neil .
Hybrids are a bridge between traditional internal combustion engine ( ICE ) vehicles and fully electric options . Neil adds . “ They help alleviate concerns about range , affordability and charging , making them an attractive option for both personal and commercial use .”
However , the commercial sector still faces significant barriers to full EV adoption . One major challenge is the inconsistent availability of high-capacity charging stations , particularly along major transportation routes . The lack of infrastructure undermines confidence in the viability of fully electric fleets . Additionally , the higher initial purchase price of EVs compared to ICE vehicles , primarily driven by battery costs , remains a significant hurdle .
“ The price of batteries is coming down , but the impact has not yet fully filtered through the supply chains ,” explains Neil . He points out that commercial EVs remain at the higher end of the market , with evolving technology limiting scalability . It makes them less suited for electrification at this time , especially in the commercial fleet space .
“THE PRICE OF BATTERIES IS COMING DOWN , BUT THE IMPACT HAS NOT YET FULLY FILTERED THROUGH THE SUPPLY CHAINS ”
NEIL CAWSE , FOUNDER & CEO , GEOTAB
STRATEGIES FOR ACCELERATING EV ADOPTION Despite the challenges , several strategies can help accelerate the adoption of EVs . A key solution lies in fostering collaboration among EV manufacturers , charging infrastructure providers , fleet operators and governments . According to Neil , a more collaborative approach will lead to better-integrated solutions .
“ Automakers can partner with charging network providers to ensure that infrastructure expands with vehicle deployment ,” Neil notes . He points to companies like PepsiCo and Schneider , which are scaling up heavy electric trucks at depots by fostering supportive ecosystems that include supply chains , charging solutions and operational software .
76 November 2024