EV Magazine September 2024 | Page 116

EV CX
EV transition as an isolated issue for the car rental industry , Ved advocates for a cross-industry effort , pulling in insights from diverse sectors . He highlights the healthcare industry as a prime example where collaboration has already unlocked significant advancements - an approach he believes could be just as valuable for the mobility sector .
PIONEERING IT SERVICES
TCS was a trailblazer in the Indian IT industry and played a significant role in establishing India ’ s reputation as a global IT hub . It was one of the first Indian companies to offer IT services to international clients . encompassing original equipment manufacturers ( OEMs ), city councils , airport operators , infrastructure developers and others . Ved argues that by uniting these key players , “ the industry can devise a more robust and sustainable solution to this complex transition .”
SHIFTING MINDSETS : THE POWER OF COLLABORATIVE ECOSYSTEMS
By inviting multiple stakeholders to the table - whether from the automotive industry , energy sector , or local governments - complex challenges like the EV transition can be addressed more holistically . Ved believes , “ no single entity has all the answers , but together , they can create a comprehensive solution .”
EXPANDING THE PROBLEM TO FIND THE SOLUTION
As with any industrial revolution , adapting to sweeping changes in technology , society , economy and culture requires vision and a willingness to evolve . Ved approaches this challenge with a broad perspective , suggesting that instead of treating the shift as a problem limited to the car rental industry , it should expand to involve a wider network of stakeholders .
“ The challenges of transitioning to EVs shouldn ’ t rest solely on the car rental industry ,” Ved asserts . He believes a collaborative effort is needed ,

“THE CAR RENTAL INDUSTRY HAS TO RETHINK THEIR ECOSYSTEMS COMPLETELY . THE ENTIRE NETWORK IS IN FLUX ”

VED SEN HEAD OF INNOVATION , TATA CONSULTANTCY AGENCY
116 September 2024